Frogprints - About us. Marketing Todd Beck Product Management Todd Warren Beck

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Todd Beck
Principal Consultant
Strategy MBA
Marketing and Product Management
Variety of industries (Training, Travel, Telecom, High-Tech)
Worked in 20+ countries

I am a strategy MBA experienced in marketing and product management.

I make hard things easy: I make ideas easy to understand and I make products easy to sell.
And that's not easy, so let me help.

I’ve been able to grow revenue and profit in a variety of industries (travel, training, telecom), in cultures and countries all around the world.

At a global airline I was personally accountable for everything a passenger touched, drank, watched, and sat on—the tangible stuff. Then I moved to the training industry where I helped organizations improve customer service, sales, and process—the human side of things. So I’ve been successful marketing both products and services, and can apply my skills to any industry.

I am proven and highly recommended.

Brand management	Communications	Customer experience	Change management
Product development	Sales B2B and B2C	Social media	Online distribution
Product management	Sales promotion	Global business	Franchise / Channel sales

Revenue: Took portfolio up 24% year-over-year (versus company up 7%). In year when company was down 10%, grew 7 managed products to their record highest revenue.

Strategy: Lifted sales of targeted product up 490% year-over-year.

Profit: Earned the highest margins in company with ultra-efficient product design. Redesigned e-commerce distribution channel to raise contribution by 7 times.

ROI: Cleverly repositioned existing products to cut update costs over 90% from plan, earning 133% of forecast and positive NPV after only 2 sales. Innovated radical new certification process doubling distribution channel and reducing development costs to 25% of plan.

Brand: Built a Klout.com score of 69 (“Pundit”) through social media communities on Facebook, Google, digital media, SEO/SEM, etc. Have 60+ byline articles and significant quotes in 100+ publications around the world. Spoke at 25+ conferences and trade shows as an in-demand expert consultant on customer relationship management (CRM) and marketing.

Strategy: Held cradle-to-grave accountability for brands earning up to $60 million revenue. Led marketing teams of up to 3 people and inside inside sales teams of up to 75 people.

Global: Traveled, lived, or worked in 55+ countries.

I can do the same thing for you. Contact me!

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