TODD BECK MAIL 559 Raintree Circle, Coppell, TX 75019 USA MOBILE +1-214-908-1006 EMAIL todd@frogprints.com RESUME www.frogprints.com/resume NETWORK www.linkedin.com/in/toddbeck ----------------------------- Marketing and Product Management Strategic MBA obsessed with return on investment Make complex things simpler and improve the customer experience. Exceed revenue forecasts and achieve record profitability in a variety of industries with a technology focus. With deep international experience. Highly creative, highly recommended. Product management Product marketing Customer experience Change management Product development Sales B2B and B2C Social media Online distribution Brand management Sales promotion Global business Franchise / multi-channel - Revenue: Took portfolio up 24% year-over-year (versus company up 7%). In year when company was down 10% grew 7 managed products to their record highest revenue. - Strategy: Lifted sales of targeted product up 490% year-over-year. - Profit: Earned the highest margins in company with ultra-efficient product design. Redesigned e-commerce distribution channel to raise contribution by 7 times. - ROI: Cleverly repositioned existing products to cut update costs over 90% from plan, earning 133% of forecast and positive NPV after only 2 sales. Innovated radical new certification process doubling distribution channel and reducing development costs to 25% of plan. - Brand: Built a Klout.com score of 69 ("Pundit") through strategic social media on Facebook, etc. Have 60+ byline articles and significant quotes in 100+ publications around the world. Spoke at 25+ global conferences and trade shows as an in-demand presenter and expert consultant on customer relationship management and organizational development. - Strategy: Held cradle-to-grave accountability for brands earning up to $60 million revenue. Led marketing and sales teams of up to 75 people. - Global: Traveled, lived, or worked in 55+ countries. PROFESSIONAL EXPERIENCE FROGPRINTS 2009 - 2010, 2011 - PRESENT Marketing and management independent consultancy Marketing Consultant - Channel: Developed a global network of distributors for a video production company. - Revenue: Taught and coached to a new sales process at Fortune 50 call centers. - Profit: Enabled a global trade association to edit and rebroadcast live events. - Research: Analyzed market potential for a medical venture capital firm. CIENA 2010 - 2011 $1.3B global provider of optical and Ethernet networking hardware and software Learning Solutions Business Leader Increased workforce productivity and organizational performance by providing needs assessment and connectivity to learning resources for channel sales internal staff and external channel partners. ACHIEVEGLOBAL - A DIVISION OF INFORMA PLC 1997 - 2009 $100M+ in over 40 countries B2B training and consulting services Global Solution Architect 2008 - 2009 Continued most of previous role adding: Development and transfer of new process to franchise operations. Training design in content management technology. Translation and localization. - Cost: Designed new tools and process reducing localization estimate cost by 90%. - CSat/CES: Reduced HQ response delay 50% and improved franchisee first-call resolution. Market Director / Senior Product Manager 2000 - 2008 Management of classroom and e-learning training. Pricing, trainer certification, and e-commerce. Multi-million dollar project budgets. Marketing communications strategy and creative. International franchise development. Sales coaching. Web development. Consultative selling to multinational clients in healthcare, financial services, and other industries. Legal intellectual property trademark. - Product: Returned 29 times the product's development cost in first 5 years and achieved company's highest unit volume in 2006. Product Manager / Team lead 1997 - 2000 Launch and lifecycle management of training products. Corporate strategy for technology integration. Management of marketing staff. Competitive market analysis. Product mapping. Project strategy for launch of new corporate brand identity, packaging, certification, and data management. - Strategy: Authored corporate strategy for e-learning business model. - Merger: Earned key role on company acquisition team. IN-FLIGHT PHONE CORPORATION - A DIVISION OF MCI, INC. 1996 Integrated telecommunications and entertainment onboard aircraft Marketing Strategic Planning Consultant - Strategy: Identified the 6 biggest challenges for the FlightLink onboard gaming product, then addressed them with a complete product plan for revamp and re-launch. CONTINENTAL AIRLINES 1986 - 1995 Fortune 200 international airline Marketing Product Development Manager 1992-1995 Accountable for virtually all aspects of the consumer's onboard experience, including aircraft, facility, amenity, beverage, telecommunications, and guest technology entertainment. Management of marketing staff and operating budget of $3+ million. Engineering liaison. Vendor contract negotiation. - Innovation: Won WAEA Avion Award for designing monthly in-flight entertainment. - Savvy: Wrote wine lists that won critical acclaim--despite never having had wine! OTHER PROFESSIONAL EXPERIENCE - Instructional and Graphic Designer for Continental Airlines - Call Center Sales Supervisor for Continental Airlines - Account Executive for a full-service advertising agency - Field Technician and Direct Sales Representative for a cable television system operator - Computer Operator in a university datacenter EDUCATION - MBA Marketing / Strategy. Brigham Young University Marriott School. GMAT 690 (97% global rank). - BA Advertising. Brigham Young University. ACT 30 (99% national rank). National Merit scholar. Dean's list. - Executive education: Northwestern University Kellogg School (Pricing). Thunderbird School (Global Leadership). Professional Selling Skills. Finance. Facilitator Certifications in Service and Leadership. - Languages: Japanese (Intermediate, formerly Advanced). English (Native). PROFESSIONAL ASSESSMENT - HR Chally 99% analytic ability, 97% practical intelligence, 96% ability to direct and control others, 99% line orientation, 99% production approach, 74/80 territory relationship system sales, 70/80 new business development, 66/80 sales force management, 66/80 profit center management. - Devine SelfDevelopBest 99% strategy, 99% productivity, 99% sales success, 97% leadership. - HBDI 1221 double dominant A/D Facts/Futures. - DISC 7312 results-oriented "Developer" profile. - McFletcher WorkStyle Patterns "Challenger" profile. ----------------------------- UPDATED 01FEB2012